Advertising Directory

Author: Patrick McCormack

Article:
Try to familiarize yourself with the information in this
article. This will allow you to perform all of your industry,
keyword and competition research and analysis directly on your
own to perfect your keyword research skills.

MSN.com is where you can find the hottest news, niche categories
and article content. This is located in the top banner
categories area by clicking the ‘more’ button at the top of the
page. Here you have 25 broad categories that you can dig into.
This will give you access to industry information, sub-niches
and reviews.

The open directory project at dmoz.org will show you industries
that can be broken down into sub-categories and further down to
niches within the sub-categories and finally to the actual sites
themselves making up the niches.

A way to find top ranking keywords is go to shopping.com’s
Consumer Demand Index page to view the top 100 searches for each
of the listed product categories. This is also a good way to
find emerging trends and hot products.

The Google search bar offers keyword suggestions for relevant
topics when a search term is entered. This will allow you to
discover many keyword variations as well as reveal many niches
and sub-niches that you wouldn’t have typically thought of.
Snap.com also offers the same feature in their search bar.

An example of for this would be if you typed the word ‘buy
online’ or ‘make money’ or ’how to’ in the search bar and see
which combinations of keyword results it comes up with. This can
also be used to narrow down your search from broad based
keywords.

Use the Google Adwords keyword tool for narrowing down broad
terms and finding approximate search volume for each key phrase.
This will tell you how in demand any particular keyword phrase
is. Adwords also includes an ‘Add’ button to include the
keywords into your Adword campaigns.

You would then create a campaign around these keywords and drive
your traffic to sites that sell the most relevant products.

This is how you can perfect your keyword research. Starting from
news content and top product searches, to narrowing down niches
from industries, to finding the most relevant keywords within
each niche.

This topic is covered in the ‘Action Plan’ of the Wealthy
Affiliate University, and you should refer back to it to
familiarize yourself with this all important aspect of affiliate
marketing.

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